Unique mid-rise dormitory property operated through a joint venture between a local developer and Rutgers University.
There was no established market for off-campus by-the-bed leasing. The property was one of the few purpose-built student housing properties in the market. Most of the off-campus market consisted of single-family homes rented to students and conventional rental projects that were rented by the unit. The property was on a school shuttle line between two of Rutgers’ four campuses in New Brunswick and was not within convenient walking distance to the main campus.
We effectively established the by-the-bed, off-campus rental market. We were able to maintain high occupancy following the loss of a master lease with the school and maintain solid NOI growth through the transition. Over our four-year holding period, we were able to convert the building to a market-based rental property and grow its value by 30% through enhanced management and creative marketing campaigns.